Alive with shiseido

ALIVE allows the exploration of ingredients and product recommendations with a dynamic approach to interaction that sparks excitement when they dive deeper into uncovering brand Shiseido. With clear zoning with “islands” that is drawn from the evolution of Shiseido’s logo from 1916 to shiseido's current logo allowing for multiple points of entry and an interior flow that does not obstruct the user.

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With a vibrant and lively scene that reflects the vitality of Changi Jewel itself

combining this lush greenery with the effect of lighting on translucent materials